Two-way News for City of London’s trash bins
Today, many of us receive our news from newspapers, the web, television, phones and now, the English have figured out a way to do it on trash bins.
Renew, a company co-founded in 2002 by chief executive Kaveh Memari, has developed a newspaper recycling bin which doubles as an open-air information screen. It has placed nearly 100 of the hi-tech bins around the City of London under a 21-year contract with the authority.
It’s made out of fiber glass, which is the same thing that your surfboard is made from, but underneath is very toughened material so there’s toughened glass that sits at either end of it and there’s a super strong structure in the center of it, which is four times stronger than steel, and that’s been designed to withstand extreme pressures.
During the five-year design and testing period, prototypes with steel casing were blown up in the New Mexico desert.
The plastic surround is made from recycled materials and has an LCD screen on which news, weather and sports reports can be shown.
The pods can receive feeds within 3 minutes of being advised of a breaking news event. It is Wi-Fi ready so pretty much anything can be feed to the screens.
It is not just a place to put your trash. They have separated areas for paper and cans.
The cost for one pod is 20218.50 US Dollars plus 20218.50 US Dollars for installation/maintenance.
I like the design however, I cannot find out how it is powered. So am I to assume that it has a battery of some type in it? Is it solar powered? Does anyone know?
In the meantime, they are really hitting the advertising agencies for any promotional campaigns they might want to get going on the pods. Including news agencies, charities, sports media, etc.
Renew is currently looking to spread these pods elsewhere in the world. They currently have one on Wall street and is trying to get 100 more pods throughout the city.
Of course, it does not stop there, Renew is looking at Hong Kong and Singapore.
So, if you are out and about without your phone or ipad, try stopping by one of these and get caught up.
Would you like to see these in your city?