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Marketing Efforts Pays Off for Horizon Fuel Cell Technologies

Retailers begin sales of Horizon’s portable micro-fuel cell products

Singapore, July 25, 2012 – Horizon Fuel Cell Technologies announced today in-store availability and retail sales of its groundbreaking micro-fuel cell products, a defining milestone for the company and its industry. Unveiled two years ago at CES, Horizon’s products have since undergone design improvements, impressive cost reductions, and CE certification.

Major retailers now selling Horizon’s portable micro-fuel cell products include REI, the largest retail chain for recreational outdoor gear in North America. Many sales outlets are currently gearing up to supply Horizon’s products across the Americas, Europe, and Asia.

At $99 retail, the MINIPAK is the world’s lowest-cost fuel cell power product, and the only one to use a refillable metal hydride fuel cartridge. It uses no toxic fuels or materials, and is IATA approved for air-cabin use. The system offers practical portable energy for professionals on the go, longer lasting connectivity during off-grid activities such as trekking or camping, or when traveling through remote environments.

With MINIPAK’s reusable HYDROSTIK cartridges becoming a standard for all micro-fuel cells, stand by for more innovative Horizon devices. Beyond its own designs, the company is collaborating with several multinationals seeking to launch custom-made Horizon fuel cell powered products. It also started a crowd-sourced product development initiative centered on the HYDROSTIK cartridge, together with the global MIT FAB LAB network and Arcola Energy in the UK.

Even more exciting is Horizon’s HYDROFILL personal hydrogen station, which refills HYDROSTIK cartridges, a massive improvement over the idea of disposable one-time-use cartridges. HYDROFILL’s cost has also been reduced to retail at just $249.

There is also a much bigger vision behind this development. Scalable to larger formats over time, HYDROFILL effectively starts a global hydrogen supply network – one household, one school, one business at a time. By giving individuals their own on-demand hydrogen solution, Horizon is dismantling the age-old infrastructure barrier for many fuel cell applications, including hydrogenelectric vehicles. “Imagine never having to go to a refueling station”, said Taras Wankewycz, cofounder of Horizon. “The HYDROFILL opens a roadmap with plenty of innovation ahead”.

Today’s HYDROFILL can already produce on-demand renewable hydrogen, using standard solar panels or wind turbines. Over the coming years, Horizon aims for a cordless solution for low cost, on demand hydrogen using a variety of inputs, including methanol, propane, natural gas, and potentially – household waste. With a first-generation system entering the market today, Horizon makes it easier to introduce more advanced versions moving forward.

The MINIPAK offers more energy stored at lower cost than batteries in long duration off-grid scenarios, while also addressing the growing power gap common to an increasing number of portable electronics. This typically limits new display and streaming features enabled by faster data networks planned for deployment. In a reaction with oxygen from ambient air, the MINIPAK’s fuel cell converts hydrogen from a cartridge (HYDROSTIK) to electricity and trace amounts of water. The electricity generated is supplied to users via a standard 5V USB socket.

This is very cool and when I get some bucks I am gonna buy one!

…… as the green future unfolds.

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8 Responses to “Marketing Efforts Pays Off for Horizon Fuel Cell Technologies”

  1. Cheap Cabins Says:

    That is truly a genius idea! I need to get me one of these.

  2. Gabriella Says:

    This is really a very good idea. s mentioned in the above comment a genius idea indeed. Is this made available to the public? If so I would like to purchase one. It is good to know that such innovative ideas are being implemented now.

  3. Linda Says:

    Hi Gabriella … yes, it is available to the public.

  4. Claire Says:

    I love this idea. It is very innovative and something out of this world. Glad to know that it is available to the public. I will surely purchase one of these. I hope this is user friendly.

  5. Jones Morgan Says:

    Very good idea. As mentioned in the above comments this is a very innovative idea. I am glad that it is available to the public. Thanks Linda for mentioning this.

  6. Jennifer Clark Says:

    Kudos to Horizon Fuel Cell Technologies for bringing up this micro-fuel cell product into the market.I can carry it with me easily as I am a very much into hiking and camping.Being compact,portable and economical,this product is definitely going to be a big hit among masses.

  7. jackson kaden Says:

    Duel use as cell power as well as in USB socket sounds very tempting to buy.But before that,I would like to know about the
    durability of this battery and if Fuel Cell Technologies are offering any warranty for these cells.I would appreciate if anyone puts the right information here.

  8. Claire Normes Says:

    This is a very good idea. I would love to buy one as it is easy to carry and portable. But as jackson has mentioned, I am also concerned about the durability of this battery. Waiting for replies to this.

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