SABMiller — Farming Better Futures
SABMiller, one of the world’s largest brewers, announced the launch of the first ever commercial-scale cassava-based beer, “Impala”. The product would be brewed in Mozambique by SABMiller’s local subsidiary, Cervejas de Moçambique (CDM), and marked the latest step in SABMiller’s ambition to create a portfolio of high-quality, affordable beers made using locally-sourced raw materials for lower income consumers in Africa,
Mozambican farmers potentially produced more than enough cassava than was required for domestic consumption, but the surplus had never previously been used to brew beer because of the logistical challenge of collecting the roots from smallholder farmers who were widely dispersed, along with its rapid deterioration immediately after harvesting, the brewer noted.
SABMiller partnered with DADTCO (Dutch Agricultural Development and Trading Company), which pioneered an innovative solution in the form of a mobile processing unit (AMPU) which traveled to the cassava growing
regions and processes the root in situ, preserving the integrity of the starch.
The rural regions they are targeting are extremely poor and the farmers have previously struggled to sell more than a bag of cassava every two weeks. By creating a sustainable, vibrant market for their crops, buying from them direct and helping them to improve their yields, there is no doubt that this project will have a significant impact on their lives and the local economy.
Approximately 40,000 tonnes of raw cassava would be used annually in the production of Impala, creating new employment for over 1,500 smallholder farmers and their families.
Here is a video of their efforts:
I am truly amazed that this is a win-win for all involved. My hope is that the farmers of Mozambique are happy with this project.
Cassava …. as the green future unfolds.
Tags: Africa, agricultural development, ambition, ampu, beer, beers, cassava, domestic consumption, farmers, futures, income consumers, innovative solution, launch, no doubt, processing unit, raw materials, sabmiller, vibrant market