Newton's Done It!
Newton Package
Newton’s Eco-Friendly Packaging a Snug Fit
I know that we have been gritchin about the packaging of stuff that we buy. Well
as 2009 starts, the following have taken the public’s opinion to heart and has done
something that is just the cat’s meow!
Boulder-based Newton Running has found an alternative to traditional printed cardboard
shoe boxes. They worked with TDA Advertising and Design to come up with a new
way to package their running shoes. Instead of the normal cardboard box with tissue
paper, they are now using a molded carton made of 100% post consumer recycled material.
We, the consumer, come out on the plus side. They created a carton that will fit closely
to the shape of the shoes. Instead of tissue paper, they have stuffed a pair of socks
into the shoes to keep their shape and have a reusable shoe bag for each shoe.
Their site is: http://www.newtonrunning.com/index.php This is pretty cool as it really lets
you look the shoe over from all angles.
Other shoe retailers, like Nike and Adidas are also working on how to use resources to cut
down the packaging waste.
On the other end of the spectrum, FinishLine.com was recently exposed by a blogger for
its ludicrous shipping practices. And you thought us bloggers were not paying
attention!
So what do you think? Is this the type of packaging that is helpful to you?
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Tags: Adidas, Athletic shoe, Cardboard box, Carton, Nike, Packaging, Packaging and labelling, Shoe
January 5th, 2009 at 10:17 am
It’s a gimmick to sell shoes. Good for them. I applaud their marketing genius.
January 5th, 2009 at 10:27 am
Hi GPA … Sure! advertising is always something and they have taken advantage of it!
January 5th, 2009 at 10:40 am
What a great idea. Glad to see the manufacturers are coming on board with better packaging.
January 5th, 2009 at 10:54 am
Hi Sketch … It is! Hopefully, all of the hermedically sealed stuff will be looked at as well.
January 5th, 2009 at 6:55 pm
Hi Linda,
You’re right…They certainly have done it. Very impressive. You could almost (ha-ha) try them on!
Very impressive and better packaging too!
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January 5th, 2009 at 7:11 pm
Hi Barbara … Looks good and could probably use the container for plants around the house or store stuff from the garage with it especially since it is recycled already.
January 5th, 2009 at 10:01 pm
Neat packaging!
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January 5th, 2009 at 10:39 pm
Hi Monica … not bad and useful as well.
January 5th, 2009 at 10:52 pm
I like the design of the “box” and that they are using 100% post consumer recycled material to make it but in terms of reusing the container, a traditional shoebox seems like a better option. But then again, one of big focuses is reusing things.
Why not make a traditional shoebox out of 100% post consumer recycled material and stuff socks in the toes of the shoes in the box instead of tissuepaper? My husband the runner LOVES the idea of ditching the tissue paper for a new pair of socks!
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January 5th, 2009 at 11:23 pm
Hi Condo Blues …. They do stuff a pair of socks into the shoes to keep their shape along with reusable shoe bags for each shoe!!
January 6th, 2009 at 9:34 am
It’s great to hear about ANY company doing it’s bit to reduce and improve packaging.
However, the average person might buy a couple of pairs of shoes per year. Every week we go to the supermarket and bring home a huge mountain of totally un-recyclable packaging that ends up in landfill.
Only a few years ago, supermarkets here used to put their empty cardboard boxes in a skip in the store for people to fill up with groceries rather than using bags. Now we are expected to BUY bags we can re-use for a few months, but are not re-cyclable in themselves.
Even with incentives like extra loyalty points, they are still giving away millions of ordinary plastic bags every week. Only one or two chains are using more quickly degradable bags made from cornstarch etc.
In the UK, we are running out of places to bury our rubbish, and there are warehouses full of re-cyclable materials like card and paper that no-one now wants to buy. Perhaps with more companies like the one you mention, the demand for paper and card will grow to make this type of packaging.
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January 6th, 2009 at 8:46 pm
Hi Jenny … I know, I have been following your recycling issue for quite a while now. There does not seem to be anyone ponying up to the bar to take it off of your hands even though the country has taken to recycling by storm. I am with you, hopefully someone here or around the world will take notice and start buying. Unfortunately, the world economy is not helping!
January 8th, 2009 at 1:37 am
I loved the design and it’s much better than the ordinary rectangle shoebox, Linda.
PS: By the way, thanks for the suggestion and I’ll consider your proposal, Linda
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January 8th, 2009 at 10:16 am
Hi Wilson … I like the extra goodies you get as well. You are welcome on the suggestion and you will benefit on it!
January 8th, 2009 at 5:28 pm
It seems like this method uses very minimal packaging and it is also great that it is from 100% recycled materials. I hope more companies would follow the lead of this very progressive company.
January 8th, 2009 at 9:28 pm
Hi Taylor … It’s getting better and better. So just watch and see it happen before your very eyes!
January 14th, 2009 at 1:45 am
i think packaging is useful but we just need a time to make adjustment.
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January 14th, 2009 at 9:22 am
Hi Deden … Thanks for dropping by!!! It will take time but folks have been complaining for a long time. Especially, the elderly as some of the packaging is really hard for them to open. We will get there!