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Newton’s Done It!

Newton Package

Newton Package

Newton’s Eco-Friendly Packaging a Snug Fit

I know that we have been gritchin about the packaging of stuff that we buy. Well
as 2009 starts, the following have taken the public’s opinion to heart and has done
something that is just the cat’s meow!

Boulder-based Newton Running has found an alternative to traditional printed cardboard
shoe boxes. They worked with TDA Advertising and Design to come up with a new
way to package their running shoes. Instead of the normal cardboard box with tissue
paper, they are now using a molded carton made of 100% post consumer recycled material.

We, the consumer, come out on the plus side. They created a carton that will fit closely
to the shape of the shoes. Instead of tissue paper, they have stuffed a pair of socks
into the shoes to keep their shape and have a reusable shoe bag for each shoe.

Their site is: This is pretty cool as it really lets
you look the shoe over from all angles.

Other shoe retailers, like Nike and Adidas are also working on how to use resources to cut
down the packaging waste.

On the other end of the spectrum, was recently exposed by a blogger for
its ludicrous shipping practices. And you thought us bloggers were not paying

So what do you think? Is this the type of packaging that is helpful to you?

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18 Responses to “Newton’s Done It!”

  1. GPA Says:

    It’s a gimmick to sell shoes. Good for them. I applaud their marketing genius.

  2. Linda Says:

    Hi GPA … Sure! advertising is always something and they have taken advantage of it!

  3. Sketch Says:

    What a great idea. Glad to see the manufacturers are coming on board with better packaging.

  4. Barbara Says:

    Hi Linda,

    You’re right…They certainly have done it. Very impressive. You could almost (ha-ha) try them on!
    Very impressive and better packaging too!

    Barbaras last blog post..Something New To Ring In The New Year !

  5. Monica Says:

    Neat packaging! 😉

    Monicas last blog post..Our Holiday Season 2008-2009

  6. Condo Blues Says:

    I like the design of the “box” and that they are using 100% post consumer recycled material to make it but in terms of reusing the container, a traditional shoebox seems like a better option. But then again, one of big focuses is reusing things.

    Why not make a traditional shoebox out of 100% post consumer recycled material and stuff socks in the toes of the shoes in the box instead of tissuepaper? My husband the runner LOVES the idea of ditching the tissue paper for a new pair of socks!

    Condo Bluess last blog post..How to Get Three Meals from Leftover and Seemingly Stripped Turkey Bones

  7. Jenny Fletcher Says:

    It’s great to hear about ANY company doing it’s bit to reduce and improve packaging.

    However, the average person might buy a couple of pairs of shoes per year. Every week we go to the supermarket and bring home a huge mountain of totally un-recyclable packaging that ends up in landfill.

    Only a few years ago, supermarkets here used to put their empty cardboard boxes in a skip in the store for people to fill up with groceries rather than using bags. Now we are expected to BUY bags we can re-use for a few months, but are not re-cyclable in themselves.

    Even with incentives like extra loyalty points, they are still giving away millions of ordinary plastic bags every week. Only one or two chains are using more quickly degradable bags made from cornstarch etc.

    In the UK, we are running out of places to bury our rubbish, and there are warehouses full of re-cyclable materials like card and paper that no-one now wants to buy. Perhaps with more companies like the one you mention, the demand for paper and card will grow to make this type of packaging.

    Jenny Fletchers last blog post..Resolving to be a statistic

  8. wilson Says:

    I loved the design and it’s much better than the ordinary rectangle shoebox, Linda.

    PS: By the way, thanks for the suggestion and I’ll consider your proposal, Linda 🙂

    wilsons last blog post..Low Cholesterol is The Warning Sign of Cancer!

  9. Taylor Says:

    It seems like this method uses very minimal packaging and it is also great that it is from 100% recycled materials. I hope more companies would follow the lead of this very progressive company.

  10. deden luo Says:

    i think packaging is useful but we just need a time to make adjustment.

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