(Silver Spring, Md.) – Planet Green, Discovery Communications’ multiplatform environmental initiative and leading non-profit environmental organization the Natural Resources Defense Council (NRDC) today announced plans to join forces on a broad range of activities and initiatives including grassroots community outreach, public affairs and content creation.

“NRDC has taken a leadership role across the spectrum of environmental stewardship, from the water we drink to the fuels we use, to the protection of our fragile ecosystems,” said Clark Bunting, President Discovery Emerging Networks. “NRDC is an important addition to Planet Green’s distinguished group of partners as we work together to inform, engage and inspire people to create a positive and lasting legacy for the planet.”

“Discovery’s Planet Green has become a critical voice for the solutions to our
most pressing environmental challenges,” said Frances Beinecke, NRDC president.
“NRDC’s scientists, lawyers and advocates look forward to working with Planet
Green on the frontlines of today’s most important environmental battles.  Together
we hope to make the world a healthier and more sustainable place for all.”

Working with NRDC and its extensive network of resources, activists and experts,
Planet Green will leverage its 24-hour television channel, marketing, digital media
and education platforms to raise awareness for the critical issues facing the planet today and to highlight action-based solutions and initiatives. NRDC joins Planet
Green’s group of non-profit partners in this endeavor, including Ashoka, Earth
Pledge, Earthwatch Institute, Environmental Media Association (EMA), Global Green
USA, Green Belt Movement, Global Inheritance, National Wildlife Federation (NWF),
Oceana, Ocean Conservancy and The Nature Conservancy.

I think this is great.  Now, hopefully we can get information on the newest
projects in the works all over the world.

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